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The Story of BlueChip

Since 2007 we have built our reputation and focused our efforts on becoming one of the premier, ‘blue chip’ wealth advisory firms in the southeast.

Our Primary Purpose

Chosen not only because it embraces the competencies of all of our professionals but as a tribute to family and clients who have served our country. Michael Ashworth, USMC, Lt. Col. Retired, served in the Vietnam War, flying over 300 missions in a single man, A4 Skyhawk. While in Vietnam he earned the Navy’s Distinguished Flying Cross and was given the call sign ‘Blue Chip’. He was a later an instructor at the famous Top Gun school for Navy Fighter pilots in California. BlueChip represents professionalism, competency, trustworthiness, a calm demeanor in stressful times, precise decision making, and a willingness to fly into the face of conventional wisdom. Michael Ashworth passed away July 2020 at the age of 76.

Knowledge is power.

It’s also the foundation for intelligent, well-considered decisions. When you have retirement in sight, sound decisions are vital in helping you pursue your goals and avoid costly mistakes that can impact your future. For many, understanding every aspect of personal finance can be daunting. From investments to retirement to insurance, the decisions can be overwhelming.

Client Centered

As financial professionals, we are committed to helping people just like you create solutions for their retirement assets. Once we understand your risk tolerance, time horizon, and goals, we'll work to develop a program that carefully balances investment strategies with preserving principal.

Today’s economic environment brings challenges. But along with challenges come opportunities and potential rewards. We work closely with our clients to evaluate those opportunities and reap those rewards. 

We invite you to check out all the material on our website. If something prompts a question, please send us an email or call the office. 

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